Brand Identity Design
Why do you need a Brand Identity?
What is a brand?
A brand is the experience people have with every touchpoint of your business (e.g., your website, how your receptionist answers the phone, your social media presence). It’s how you position yourself (or business) to the world.
Logos are often confused as the entirety of a brand, but a logo is just one element that exists within a brand identity. When you ask for a logo, you get one design that’s only a piece of a much bigger puzzle.
When you invest in brand identity design services, you’re investing in a complete creative suite for your business. These assets must accurately represent and convey your brand personality and voice/tone, which is uncovered through brand strategy.
What is brand identity?
Brand identity is the visual representation of a brand, like a logo, colors, and other designs, which distinguish the brand from competitors in the minds of consumers. Brand identity encompasses much more than just the logo of a company.
It’s also the company name, the colors used throughout marketing and sales, and the way employees interact with customers. Companies must create a consistent message with their marketing efforts to benefit from all the effort they put into building a positive brand image.
Benefits of hiring a brand identity designer
If you’re in a competitive market or an industry where aesthetics and messaging can increase your revenue (think food and beverage, hospitality, fashion, tech, financial services, health and wellness, etc.), you can benefit from the work of an identity designer.
You might need a brand refresh if your mission has shifted, your audience has changed, your products and services are different, you have new competition, or you want to change your reputation. Maybe your old identity design is dated, and consumers are no longer responding. You need to signal the start of a new era.
Strategic Design Benefits
Spark desire
Be memorable
Strong identity design differentiates you from the other choices.